Monday, May 19, 2014

Tobii Glasses 2 introduces wearable eye-tracking technology

With the rise in wearable technology and expected growth in glasses that'll act like computers, the tracking of eye movements is the next logical step for researchers and software developers to learn more about consumer behavior when viewing media and other forms of communication.

That's where the Tobii Glasses 2 will come in with a "first of it's kind wearable eye tracker" for research and the development of consumer applications.

Manufactured by Tobii Technology, a Swedish company recognized as a global leader in eye tracking and gaze interaction, the Tobii Glasses 2 package offers a wireless video stream of exactly what a person is looking at, which can viewed on a Windows 8 tablet or Windows 7 or 8 computer.

The 1080p wide-angle scene camera and four eye cameras give the wearer complete freedom of view, along with what the company calls "true view" to participants, as well as a peripheral view for activities such as driving.

The company expects the eye-tracking platform to open up possibilities to sync data from other wearable devices and foster applications for research, sports, gaming, automotive, medical and other consumer technology areas. A software development kit will be available for the new platform.

At this point, the Tobiil Glasses 2 are targeted for the research and development community, with package options starting at around $14,000 for a Live View package to $29,000 for a Premium Analytics package. A 12-month subscription package is also available for $800 per month.

If you're itching to get your hands on a pair of Tobii Glasses 2, orders can be placed now, with shipments expected in October.

The wearable technology and the array of devices coming down the pikes is growing fast and is likely to be the next big thing in the consumer technology arena.

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Sunday, May 11, 2014

LeapFrog unveils the LeapBand activity tracker for children

The fitness band craze is heating up and even children will be able to join the bandwagon.

Leapfrog, known as a leader in educational entertainment for children, is rolling out the LeapBand, their first wearable activity tracker for young techies. This device will encourage playful activities with 50 different challenges to earn points to unlock additional games and earn virtual toys.

The LeapBand comes with eight virtual customizable pets that include a cat, dog, dragon and a monkey, that can have their own color and name. As the child becomes more active, LeapFrog's Learning Team is hoping they will develop habits for physical exercise and healthy lifestyle.

"We understand that helping a child reach their potential not only includes making sure they are versed on the ABCs and 123s but they are encouraged through play to establish healthy habits and get the exercise they need every day," said Dr. Jody Sherman LeVos, director of LeapFrog's Learning Team. "LeapBand is a great way to get kids up and active and help them develop a strong foundation for healthy lifestyles."

A free downloadable companion called the Petathlon will be available for the wireless LeapPad Ultra, as well as iOS or Android devices. The app will allow kids to as compete as their virtual pet in games such as archery, surfing and bobsledding.

Taking design cues and inspiration from adult wearables, the LeapBand includes a built-in accelerometer, a high-resolution color screen, a rechargeable battery and water-resistant design. The activity tracker is targeted for children 4 to 7 years old and will come in green, pink and blue.

It is expected be available in August and cost around $40.

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Friday, May 2, 2014

Retailer iQ to bring new features to digital coupons, digital receipts

The checkout experience is going to change for shoppers and retailers in the near future.

Coupons have already gone digital and, a digital promotions platform that connects brands and retailers with customers, is taking another step to make this trend even more enticing with their Retailer iQ platform. which is a targeting and analytics interface for grocery, drug and mass merchandisers.

By using digital receipts, which are available as an option at more and more checkout counters, retailers hope to engage consumers and learn more about their shopping behavior. Then we'll start to see personalized recommendations for products, discounts, integrated shopping lists and other digital media experiences.

Walgreens, which is listed as the largest drug retailing chain in the United States, is already on board and began rolling out Retailer iQ earlier this year to more than 8,000 stores. With more than 100 million Balance Rewards members, they now offer Paperless Coupons and digital receipts. Customers also have the capability to clip digital offers and redeem them by swiping their Balance Reward Card at the checkout counter.

The digital receipts will be the key component in the power of the Retailer iQ and as more and more customers elect to receive them, a connection will be established between the e-receipts and digital coupons that can be added directly to the customer's account.

According to, the implementation of Retailer iQ is expected to be announced for four other retail partners before the end of this year.

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