Thursday, August 23, 2012

Microsoft goes square, bold colors with new logo design

Microsoft has ditched its wavy logo design for the square look. The new design incorporates four squares with different colors and ties in with Microsoft's new direction with Windows 8, their mobile initiatives and gaming devices.

According to a Microsoft top official, the new look "signals the heritage but also signal the future - a newness and freshness."

It took 25 years for Microsoft to make a drastic change in the logo design, but they have been slowly moving in a direction of simplicity with recent choices for typefaces, a clean uncluttered design and bold colors.

I first noticed the new approach in the appearance of the Windows 8 Consumer Preview operating system, where the Metro design influence was very noticeable. We're likely to see the full design initiative when the new Windows 8 OS is unveiled on Oct. 26.

Now that the new logo is in place, Microsoft is positioned to move forward with new products that'll have a fresh corporate identity, such as the upcoming Surface tablet.

It's simple. It's bold. It's colorful. I like it.

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